The article discusses the issue of procrastination, particularly in the context of business and personal productivity. It highlights that many people procrastinate without realizing it and that it can sometimes be beneficial, such as when waiting for inspiration to write. However, the article mainly focuses on the negative aspects of procrastination, such as its impact on self-esteem and work performance. Ken Munyua, a business support and training manager and psychologist at Talent Recruit Limited in Nairobi, is interviewed. He describes procrastination as a habit that can become uncontrollable and offers advice on how to overcome it, including avoiding distractions, planning, setting personal deadlines, and rewarding oneself for completed tasks. The article suggests that procrastination might indicate a deeper issue with the work itself or one's approach to it.

The article discusses the rise of influencer marketing as a powerful tool for businesses to reach their target audience, as traditional advertising becomes less effective. It highlights the role of influencers in marketing products and services through social media platforms, particularly Instagram. The article cites a McKinsey study on the effectiveness of word-of-mouth marketing and features South African Instagram influencers Thithi Nteta and Keagan Kingsley, who work with brands like Adidas and DKNY. It also warns against fake influencers with passive followers and stresses the importance of genuine engagement. The growth of Instagram's user base and business community is also mentioned, emphasizing the platform's significance in influencer marketing. The article was originally published in The Exchange's January 2018 print edition.