The article provides practical advice for novice investors, emphasizing that while investing is not as simple as some suggest, it is also not as complicated as others believe. The author argues that if investing were straightforward, everyone would be wealthy, but if it were too complex, there wouldn't be as many investors as there are today. The article aims to demystify the process of investing and offers tips to help beginners navigate the financial markets successfully.

The master's thesis in question delves into the application of Open Innovation within the professional services sector. It is divided into a theoretical part, which introduces the concept of Open Innovation, discusses its challenges and limitations in the service industry, and surveys the current state of Open Innovation in the professional services sector. The practical segment of the thesis examines the innovation practices of a specific professional services firm, suggests improvements based on Open Innovation principles, and develops as well as validates a series of generic Open Innovation models tailored for the professional services industry.