Workers at Fresco and Biblius, two of Georgia's largest retailers, have publicly protested exploitative working conditions, sparking a broader conversation about labor rights in the country. The protests, which included viral social media posts and real-life demonstrations, indicate a shift in a sector that had been relatively quiet. The Human Rights Education and Monitoring Center and the Georgian Trade Union Confederation have highlighted the lack of protections for workers, a situation exacerbated by past government deregulations. Despite some reforms by the current government, workers continue to feel unprotected, leading to increased labor unrest. The recent retail protests have raised public awareness about labor rights, with social media playing a key role in amplifying the workers' plight.