Animals Asia, an international welfare group, has signed an agreement with Vietnamese authorities to end elephant riding services in Dak Lak province by 2026, with a $2.2 million investment to raise awareness of elephant rights. The agreement also bans elephant racing and other exploitative activities. The Buon Don Suspension Bridge tourist center, known for elephant rides, has already ceased such services. The deal includes provisions for compensating elephant owners and employing mahouts in new tourism models. Despite the challenges, this initiative aims to improve elephant welfare and align with changing tourist perceptions. The article also discusses the broader issues of elephant mistreatment in Southeast Asia, including the cruel practice of Phajaan, and efforts by individuals like Dr. Evan Antin to raise awareness and combat animal cruelty.